Purple ~ Evolution of Sleep
Personal Frames/Rnd:
No-Stress Test
The fine folk at Purple approached us with a clear brief; to visualise the feels you feel from their proprietary Purple Grid mattress and pillow tech. The resulting campaign was a series of ultra-tactile ‘no-stress tests’ to convey the products unique properties, and provide the viewer with a sense of comfort.
Client:
Purple
Concept, design & direction:
ManvsMachine
Audio:
Zelig
I was heavily involved through most stages of production, and contributed to concept, design, simulation, animation and edit.