Purple ~ Evolution of Sleep
No-Stress Test
Purple approached ManvsMachine with a clear brief - to visualise the feels from their proprietary Purple Grid mattress and pillow tech.
The resulting campaign was a series of ultra-tactile ‘no-stress tests’ to convey the products unique properties, and provide the viewer with a sense of comfort - maybe some intrigue around the tech too.
Client: Purple
Concept, design & direction: ManvsMachine
Audio: Zelig
Working as part of the in-house team at ManvsMachine I was involved from a conceptual stage all the way through to delivery, I helped form some of the look and feel for the product and also developed the edit.
