Mini ~ Editions

MINI BUT MIGHTY.

In their very first fully-CGI campaign, iconic car brand MINI tasked us with creating the motion content for the launch of their new 2022 ‘Editions’.

With over 26 films and supporting assets, it was one of our largest motion projects ever undertaken, and we worked closely alongside Anomaly, Media Monks and StaudStudios to ensure that there was a consistent creative vision across the entire campaign.

Embracing the brand’s inherent playfulness and fun, the films celebrate the joy of driving these truly remarkable new ‘Editions’.

Working in-house at ManvsMachine I was given my own 15s deliverable and concept to develop called ‘Dog Particles’. I was able to edit, design and animate my own 15s mostly self-directed. Aside from that, I helped development and art-direction of the base scenes that found its way into some of the other films.

Fun one, the agency did crank the saturation on the final grade compared to what we were looking at below !

Concept, Design & Direction:
ManvsMachine

Client:
BMW Group

Audio:
Pharell Williams / Zelig

SELECTED PERSONAL WORK

Design — Frames — R+D

Alternate explores:

Dev Reel: