Lowe’s ~ Mulch Week

EXPLOSIVE CINEMATIC MULCH

Denstu came to ManvsMachine with a brief to make the most cinematic and explosive muclh commercial ever made. Mulch sells at such a high consistent volume, that whoever can win the spring season mulch wars basically wins the year for Mulch sales - so for the first time ever Lowe’s wanted a 30s featuring.. MULCH!

Working as part of the in-house team at ManvsMachine I directed this spot and helped contribute to some of the design direction, shot concepts and put the edit together. We pitched on this and took it all the way to final delivery even with small and mostly remote team - Lowe’s got millions of views on their socials and were super happy with the spot

Agency: Dentsu

Client: Lowe’s

Design + Direction: ManvsMachine

DESIGN DEVELOPMENT

Team Frames — R+D