Nike ~ Air Max '17

THE ART OF NEGATIVE SPACE.

Go Lighter, Go Longer. A metaphorical exploration of air and the negative space it occupies.

The Air Max 2017’s ultralight support and maximum comfort are portrayed through a series of visual metaphors inspired by scenarios encountered on an everyday run.

Working as part of the in-house team at ManvsMachine, I worked on various tasks including initial rnd, some animation/shading and mostly I focused on the edit.

Concept, Design & Direction:
ManvsMachine

Client:
Nike Europe

Audio:
Zelig

SELECTED PERSONAL WORK

Design — Frames — R+D