Nike Football ~ Mercurial
Fast by Nature.
We worked closely with Nike Football to design and direct the launch campaign for the all new Mercurial with revolutionary Flyknit-360 technology. The project called upon a range of our creative capabilities; from shooting global superstars, to experimental 3D animation and robust typographic systems.
Working as part of the in house team at ManvsMachine, I worked on various tasks including initial rnd, typography, simulation and some animation/shading and edit.
Concept, Design & Direction:
ManvsMachine
Client:
Nike Europe
Audio:
Echolab
Personal RnD / Motion / Design:
DESIGN / TYPOGRAPHY
~ REACTION DIFFUSION
EMERGENT SYSTEMS AS BRANDING TOOLS
I decided to explore how Nike innovation - a core part of the Mercurial DNA - could be expressed through emergent visual systems, tapping into the animalistic and ‘BORN’ aspect of the branding.
Reaction-diffusion felt like the perfect metaphor: constantly evolving, organic, alive. Looking back, I think I tapped into something genuinely interesting with the way this ‘living system’ was adapted into a visual language - still think there’s lots of unexplored visual territory here.
DEV REEL