Nike ~ Air Max Day 2018

IMAGINATION INTO REALITY.

For the 4th year running we teamed up with our friends over at Nike Sportswear to craft their global campaign for Air Max Day.

This year's approach takes cues from modern editorial design and hosts an extensive number of assets — from live action, 3D, typographical design, right the way through to cel animation.

I was involved in this project for the first few weeks and helped establish a couple of editing/layering/compositional approaches, some 3d inflation sketches and footage distortion tests.

Concept, Design & Direction: ManvsMachine

SELECTED PERSONAL WORK

Design — Frames — R+D