Nike ~ Mercurial
Fast by Nature.
We worked closely with Nike Football to design and direct the launch campaign for the all new Mercurial with revolutionary Flyknit-360 technology. The project called upon a range of our creative capabilities; from shooting global superstars, to experimental 3D animation and robust typographic systems.
Working as part of the in house team at ManvsMachine, I worked on various tasks including initial rnd, typography, simulation and some animation/shading and edit.
Concept, Design & Direction: