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Nike AMD 2018

Celebrating 30 years of Air Max innovation, ManvsMachine worked closely with Nike Brand Design to put together a global campaign for the most revolutionary collection since the ‘OG’ redefined the sneaker industry in ’87.

Nike ~ AMD 2018

 
 

The Re-Revolution of Air.

For the 4th year running we teamed up with our friends over at Nike Sportswear to craft their global campaign for Air Max Day.

This year's approach takes cues from modern editorial design and hosts an extensive number of assets — from live action, 3D, typographical design, right the way through to cel animation.

I was involved in this project for a couple of weeks before leaving to LA, and helped out with editing, compositing and animation.

Concept, Design & Direction: ManvsMachine