Nike ~ AirMax 2017
Go Lighter, Go Longer.
A metaphorical exploration of air and the negative space it occupies.
The Air Max 2017’s ultralight support and maximum comfort are portrayed through a series of visual metaphors inspired by scenarios encountered on an everyday run.
Working as part of the in house team at ManvsMachine, I worked on various tasks including initial rnd, some animation/shading and edit.
Concept, Design & Direction: